Google is built upon serving you ads, and for doing it the best of its ability, by harvesting your data to know you better than anyone, even yourself. By using Google product, you allow it know everything about your life.
There is a lot of insidious reasons to care about preventing companies to harvest huge amount of data, here's one that have a direct impact today. Google Chrome is now preventing extensions like Ublock, or Adblock to correctly works. Google is at war with ad-blockers since it disturb its main source of money.
Why switch to Brave browser ?
Brave is what Google Chrome was at its golden age, a new sleek, fast and powerful browser ; it is also the best contender to stop a dangerous monopoly.
Brave is an open source browser that blocks all 3rd-party ads, trackers, fingerprinting, and cryptomining.
It's also built on the same technology as Chrome, allowing the exact same browsing experience than you do today, while being up to 3x faster.
Brave try to also solve the ads dilemma, website still needs a revenue to work. Brave allow you to see privacy-respecting ads which you can control and turn-off at any time to earn BAT "Basic Attention Token", that can then be used to tip the content-creators you like.